Battle of the face wipes - Part 1: Johnson's

Battle of the face wipes – Part 1: Johnson’s

I‘ve been a bit out of touch with my blog lately – I’m blaming this partly on working more than may pay packet is worth, partly on moving house and spending a lot of time making it comfy and pretty, but mostly on only having access to the internet at home on a ruddy plug-in dongle! The real full-blown luxury of broadband has just been installed (finally!) so I’m planning on stepping up my game – starting with a facial wipe series.

Battle of the face wipes - Part 1: Johnson's

Each week I’ll be reviewing a different facial wipe to see who tops the bill in a battle of the wipes! I can’t imagine wipes being very hard in a fight but we shall see. Let’s start by just reinforcing that wipes are only wipes. They are not a replacement for fully cleansing, toning etc, despite what some may claim on the packet. I use wipes for removing makeup, particularly if I’m tired, had a few too many shandies and want to do it quickly. If I’m being a good girl, wipes get rid of most of the muck, then a full cleanse follows to give my skin the proper treatment it deserves.

So with that out of the way and die-hard skincare fiends hopefully less apoplectic – onto business!  First up, Johnson’s Daily Essential Refreshing Facial Cleansing Wipes for normal skin.
Battle of the face wipes - Part 1: Johnson's

First impressions of these wipes are really good. They are not too fragranced, hardly perfumed but they have that fresh and clean smell to them that really says ‘Johnson’s’. They are pretty durable which is great for removing makeup and really stretchy so pretty hard to ruin by accident if you’re a bit too vigorous scrubbing off your makeup. A ‘value pack’ of 25 wipes costs £3.05 (VAT increase = odd prices) from Boots.

Not a bad start. But let’s look at what they say…
The official company blurb:

Johnson’s Refreshing Facial Wipes, enriched with Skin Essentials, gently sweep away make-up and impurities whilst caring for normal skin with:
• Skin loving minerals known to restore freshness
• Vitamin C
Results: Skin is cleansed, soft and refreshed.
Dermatologically tested, suitable for sensitive skin.

I know beauty brands (and brands in general) pump out acres of marketing copy but this seems pretty vague to me. What exactly are ‘Skin Essentials’? I’m not sure – if you know or if Johnson’s are reading, I’d love to know what’s included here! They must be something pretty good cos they get their own capital letters. Same goes for ‘Skin loving minerals’ as well – FYI Johnson’s copywriters: a hyphen would have been good here. Vitamin C is great but I can’t help but wonder why it’s the only one that gets mentioned by name. The other terms seem so vague that it suggests there aren’t really any other vitamins or minerals to shout about in here. The ingredients list doesn’t really help. I can only see lots of things ending in -ate, -ol and various acids. Bit disappointing for me here. I expected more kapow from Johnson’s somehow.

Great tick for the sensitive skin though and despite the crap spiel, I actually like using these wipes. I couldn’t vouch for what they’re actually doing to my skin though.

So, onto the all-important scores:

Smell: 8/10
Softness: 7/10
Makeup removal: 9/10
Value: 6/10

Overall: 7/10
Repurchase: Probably, but preferably when there’s a money off offer on!

Have you tried these? What did you think?

Stay tuned for part 2 in the biggest battle of the year!*

Till next time ladies! xx

*so far…

Donation day

February 25, 2011